All "friendly local retailers", are local but not all "friendly local retailers" are friendly. I was just over on GVs catching up with various gardening blogs when I came across an entry by Trey, owner of The Golden Gecko Garden Center. On his blog (thegoldengecko.blogspot.com) he's criticizing Home Depot for their latest ad campaign that tries to brand HD as the "friendly local retailer." I'm not sure Trey has much to worry about because I don't think anyone will ever really buy into the idea, but what I don't agree with is how he puts local retailers on a pedestal.